Wedding speeches can be one of the most stressful parts of a wedding, but offering a service that takes the pressure off could be a game changer. Platforms like Fiverr charge up to $30 USD for custom wedding speeches, and it’s an area with real potential.
Why This is a Real Opportunity:
- The Stress Is Real: According to a survey by The Knot, over 45% of wedding party members dread delivering a speech. The anxiety around public speaking, combined with the pressure to get it “just right,” makes this a high-demand service.
- Wedding Industry Growth: The global wedding market is booming and is projected to reach $160 billion by 2030, according to Research and Markets. As the industry expands, so does the need for services that enhance the wedding experience.
- AI Adoption: The AI writing market, including tools like ChatGPT, is growing at an annual rate of 17%, as reported by Statista. This surge presents an opportunity to leverage AI in an innovative and cost-effective way.
Clearly, there’s a market gap for a personalized, stress-free wedding speech service—one that combines the power of AI with the personalization required for these memorable moments.
How I Would Approach It:
Step 1: Gather Client Details
Create a user-friendly website or platform where clients can easily provide key details for their speech:
- Relationship to the Couple: Are they a best man, maid of honor, parent, sibling, or friend? Each role has its own tone and expectations.
- Stories or Anecdotes: Ask for funny, heartfelt, or memorable stories to incorporate into the speech.
- Preferred Tone: Let users choose the mood of the speech, whether they want it funny, emotional, formal, or a mix.
Step 2: Use AI to Craft the Speech
Utilize GPT-based AI tools to generate the speech. Here’s how:
- Personalized Speech Generation: The AI will use the information provided by the user to draft a customized speech.
- Refined Tone and Humor: Fine-tune the AI model to ensure it can accurately capture the humor and sentimentality typical of wedding speeches, offering a blend of personal stories and meaningful messages.
Step 3: Deliver the Speech
Once the speech is ready, provide clients with the final product in a convenient format, such as:
- Downloadable PDF: A well-formatted, easy-to-print version of the speech.
- Video Delivery: For those who prefer to hear the speech read aloud, offer a video of the AI-generated speech, either as text-to-speech or with a professional voiceover.
Marketing Your Wedding Speech Service
To attract customers, use content marketing to demonstrate your expertise. I recommend creating engaging videos on TikTok, showcasing tips on how to deliver the perfect wedding speech, and sharing examples of your AI-generated speeches. By leveraging trending hashtags and wedding-related content, you can target engaged couples who are actively seeking wedding planning advice.
In addition to TikTok, Facebook ads can be a highly effective tool for targeting couples in the planning stages of their weddings.
Pricing Strategy
Since you’re utilizing AI to generate the speeches, your overhead costs are minimal, giving you flexibility in pricing. Here are some options:
- Low-Cost Option: Charge $20 to $40 per speech for budget-conscious clients.
- Premium Option: Charge $50 to $80 per speech for those seeking a more personalized or high-end service.
With minimal production costs and a scalable service, you can adjust pricing based on demand and features offered (e.g., extra revisions, video options, etc.).
Why This Could Work
Wedding speeches are a high-pressure task that many struggle with. By using AI to streamline the process and create a personalized experience, you can provide a valuable service at a competitive price point.
With the wedding industry’s continued growth and AI’s increasing presence in everyday life, this service has the potential to become a go-to solution for anyone looking to make their wedding day even more memorable.