Why Newsletters Fascinate Me
For the past 1.5 years, newsletters have been a passion of mine. In fact, you’re reading one right now—so you get what I mean!
Today, our weekly emails reach over 24,000 subscribers, and I couldn’t be prouder of this accomplishment.
But here’s the thing: I believe the potential for growth is massive, especially if we tap into international markets.
In this newsletter, I’ll share 5 inspiring newsletter case studies you can learn from to build your own successful venture.
1. Milk Road
If you’re familiar with the crypto world, you’ve likely heard of Milk Road. Shaan Puri and his partner built and sold this newsletter for an impressive 8-figure sum within just two years.
Milk Road simplifies the complex crypto space by sending daily updates on what happened in the past 24 hours.
While it has become somewhat predictable over time, it’s a fantastic example of creating a fun brand in a serious industry.
2. Superpower Daily
Superpower Daily covers the ever-evolving world of AI. Like Milk Road, it delivers daily updates on the biggest developments in AI from the last 24 hours.
This niche newsletter earns roughly $100,000 annually, proving that focused, timely content has immense value.
3. Bengingi
Looking for recipe inspiration? Bengingi is a food-focused newsletter offering delicious recipes, creative food ideas, and diverse cuisines.
Run by a husband-and-wife duo, this newsletter earns over six figures annually while connecting with food lovers worldwide.
4. The Rundown AI
The Rundown AI capitalizes on the growing interest in artificial intelligence. Similar to Superpower Daily, it summarizes the most important AI stories from the past 24 hours.
Its timely and engaging approach makes it another case study worth studying.
5. Newsletter.Digital
This is a project I started recently, where I send daily emails about digital assets that went on sale within the past 24 hours.
In just one week, Newsletter.Digital has reached 600 subscribers. It’s a small but promising start, and I’m excited to see where it goes.
Start Your Newsletter Today
All of the newsletters above were built on Beehiv, a platform designed specifically for newsletter creators. You can join Beehiv for free here and start your newsletter in no time.
That said, the platform doesn’t matter as much as ensuring your emails land in your subscribers’ primary inbox instead of spam or promotions tabs.
My Step-by-Step Guide to Starting a Newsletter
- Choose an Evergreen Topic
Pick a subject that excites you and offers a steady stream of information.- Good idea: Podcasts, because there’s always a new episode or show to cover.
- Bad idea: A newsletter about an old TV show like Friends, which lacks fresh news.
- Set Up Your Newsletter
Use platforms like Beehiv—it takes less than 24 hours to get started. - Promote Your Newsletter
My favorite method is Facebook ads, but Twitter ads can also be effective.
Monetizing Your Newsletter
Once you hit 20,000+ subscribers, you can start earning through:
- Sponsored posts
- Ads
- Shoutouts
Alternatively, you can launch your own product or service and use your newsletter to promote it, keeping the profits within your ecosystem.
Ready to dive in? Let’s turn your newsletter dreams into reality!